Iiex (insight innovation exchange – http://insightinnovation.org/) was designed to highlight new thinking & ideas in the insights world. Running conferences around the globe, it is a great place to catch up with both the latest thinking and the latest technology being used to understand the human mind.

Last week they ran a conference focusing on non conscious behaviour, or more commonly known as Behavioural Science – IIeXBehaviour – ‘Measure it. Understand it. Drive it’ in Chicago.

Held over two days the focus was on the following 4 areas; Behavioural Science For Business Impact, Behavioural Science & Innovation & Behavioural Science in Advertising & Brand Building.

For those who couldn’t be there, here is the agenda and the roster of speaker. BehaviorAgenda PDF

As a bonus they have also allowed access to some of the presentations.