by hoopgroupadmin | Nov 28, 2017
Biometric Study OMA Environment Study OMA Identifying the implicit impact of environment on advertising effectiveness. Objectives To investigate the mind-state of people inside vs. outside the home to understand the affect of media channels. Elements Biometric, eye...
by hoopgroupadmin | Nov 28, 2017
Brand Study Progressive Car Insurance Pricing Perception Progressive Car insurance Understanding price perception in a competitive category. Objectives To work with both creative agency and in house teams to determine customers perception of price. Results were used...
by hoopgroupadmin | Nov 27, 2017
Food Study NEC + Carat Category Study FOOD Identify key food trends and how we use food to connect. Objectives Taking a look at what the modern Australian, their eating habits, their dining environments, goals and roles in the kitchen and the trends that are...
by hoopgroupadmin | Nov 21, 2017
Menulog Campaign Effectiveness Sponsorship Evaluation Menulog + The Bachelorette Measuring the efficacy of a TV sponsorship. Objectives To measure viewer awareness of the Menulog sponsorship and to access the multiplier effect of their assets used across the series....
by hoopgroupadmin | Nov 21, 2017
Xero Brand Tracking Communication Strategy Xero Monitoring brand sentiment and the effectiveness of the communication strategy Australia and USA. Objectives To track the perception and awareness of the Xero brand in Australia and the US. To develop benchmarks of brand...
