Aussie Mums
9Honey

Defining the modern Aussie mum and how best to connect with her.

Objectives

To showcase the modern Aussie mum and how she is adapting in a world with new technology, products and services. To identify longitudinal changes in her attitude and behaviours over the last 5 years.

Elements

Comprehensive quantitative study,
online focus groups and vox pops.
Presentations to trade.

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