Food Study
NEC + Carat


Identify key food trends and how we use food to connect.


Taking a look at what the modern Australian, their eating habits, their dining environments, goals and roles in the kitchen and the trends that are influencing what goes onto our plates. Our brief was to discover tangible insights that will help brands make better marketing decisions when targeting Australian consumers.


Online survey, online forums and in home interviews, plus presentation roll out to Carat client list and the media.

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