Menulog

Campaign Effectiveness

Menulog + The Bachelorette

Measuring the efficacy of a TV sponsorship.

Objectives

To measure viewer awareness of the Menulog sponsorship and to access the multiplier effect of their assets used across the series. Overall we were to eveluate the effect to ‘brand’ and the return on investment to the sponsor.

Elements

Online survey for viewers of the TV series ‘The Bachelorette’.

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