by hoopgroupadmin | Nov 21, 2017
Aussie Mums 9Honey Behavioral Insight Defining the modern Aussie mum and how best to connect with her. Objectives To showcase the modern Aussie mum and how she is adapting in a world with new technology, products and services. To identify longitudinal changes in her...
by hoopgroupadmin | Nov 14, 2017
Travel Study Fairfax Media Category Insight Traveller Developing category level insights for the launch of the Traveller website, creating content and partnership ideas. Objectives To bring content and relevance between Australian’s travel behaviours and interests and...
by hoopgroupadmin | Mar 3, 2016
Connections Planning Qantas MARKETING STRATEGY Qantas Developing the connections strategy for new Qantas brand campaign – ‘feels like home’. In partnership with The Family NZ Objectives To help Qantas emotionally reconnect with Australians. The task was to...
by hoopgroupadmin | Feb 29, 2016
Brand Study Instagram BEHAVIORAL INSIGHT Instagram Defining the personality of the Instagram brand in the Australian market. Objectives To understand where instagram fits within the social media mix for Australians. Going deep to define the core personality of the...
