Connections Planning
Qantas
Qantas
Developing the connections strategy for new Qantas brand campaign – ‘feels like home’.
In partnership with The Family NZ
Objectives
To help Qantas emotionally reconnect
with Australians. The task was to
develop a connections strategy to align
planning and to form the foundations
of the brief to creative and media agencies.
Elements
Behavioural economics focusing on
staff, frequent flyers as well as the
Australian public.
Can we help you too?
