Passionate and
Results Driven.

We are experienced researchers and marketers who strive to bring the human story to life.

Our Founders

Liz Farquharson

Founding Partner - Managing Director

Liz possesses the rare ability to think creatively whilst managing the many and varied projects at Hoop. Additionally, Liz has both strategic skills and commercial acumen, built up over years working with dynamic organisations, both domestically and internationally.

Liz’s marketing background works well in the research field to ensuring insights are tailored and optimised for our clients.

Graeme Uhd

Founding Partner - Head of Insights

Graeme has over 30 years of experience investigating the behaviours, motivations and opinions of Australians.

Having worked in agency, broadcaster and client businesses, he has a great understanding of the needs of all stakeholders and how to build research solutions that create great results.

Together the founders have over 45 years of research, media and marketing experience and have a well rounded view of the marketing industry having worked for big agencies and media publishers once themselves. They are also supported by an enthusiastic and highly experienced team and carefully chosen suppliers & associates.

"Hoop provides us with insights that allow us to make better business decisions. It’s not just reams of data, but it is well thought out results that show that they really understand our business and our industry."

Manager - Insights & Data

"We have worked with Hoop over many years and many projects. Hoop's strengths are in their unique talent to find genuine insight and make this easy to understand and explain to our clients and staff."

Marketing Director

"Graeme and Liz are always enthusiastic and bring a fresh perspective to projects that we brief them on. With the way that the media landscape is changing, it is good to see a company that keeps abreast of consumer change and is continually looking at new ways to do things."

Insights & Analytics Director

"Hoop’s marketing acumen, as well as their research experience, are what make them stand out from other research suppliers. It allows us to get to a solution quicker, and with more confidence."

Chief Executive Officer

A new study on the finance consumer

Interesting times ahead for the banking sector. Hoop Group's recent study for ThinkTV highlights the fresh era of competition on the horizon, the heightened interest in the category and the challenges these institutions face to engage and influence consumers at scale....

Behavioural Economics Handbook 2018

Just released is the new, The Behavioural Economics Guide 2018. Edited by Alain Samson, this is the fifth guide produced, and is a great resource for people who are interested in behavioural economics, whether they are a novice starting out in the discipline, or an...

Who owns what in Big Media?

The media landscape has been a changing feast over the last millenium (and longer), with the morphing of technology with content providers into the new BIG media powerhouses across the globe. Recode.net have created chart detailing the relationship between the...

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