We are experienced researchers and marketers who strive to bring the human story to life.
Founding Partner - Managing Director
Liz possesses the rare ability to think creatively whilst managing the many and varied projects at Hoop. Additionally, Liz has both strategic skills and commercial acumen, built up over years working with dynamic organisations, both domestically and internationally.
Liz’s marketing background works well in the research field to ensuring insights are tailored and optimised for our clients.
Founding Partner - Head of Insights
Graeme has over 30 years of experience investigating the behaviours, motivations and opinions of Australians.
Having worked in agency, broadcaster and client businesses, he has a great understanding of the needs of all stakeholders and how to build research solutions that create great results.
Together the founders have over 45 years of research, media and marketing experience and have a well rounded view of the marketing industry having worked for big agencies and media publishers once themselves. They are also supported by an enthusiastic and highly experienced team and carefully chosen suppliers & associates.
Manager - Insights & Data
Insights & Analytics Director
Chief Executive Officer
The 2020 Behavioural Economics Guide continues to be a great resource for keeping up with the trends and changes in BE. This year's editorial (by Elke Weber) looks at the dual challenges of COVID 19 and climate change affecting all of us in 2020 (and beyond). Click...
Released last year, The Behavioural Economics Guide 2019 is a great resource for all things BE. Well worth the download and read. Click below to download. https://www.behavioraleconomics.com/the-be-guide/the-behavioral-economics-guide-2019/
Interesting times ahead for the banking sector. Hoop Group's recent study for ThinkTV highlights the fresh era of competition on the horizon, the heightened interest in the category and the challenges these institutions face to engage and influence consumers at scale....