We are experienced researchers and marketers who strive to bring the human story to life.
Founding Partner - Managing Director
Liz possesses the rare ability to think creatively whilst managing the many and varied projects at Hoop. Additionally, Liz has both strategic skills and commercial acumen, built up over years working with dynamic organisations, both domestically and internationally.
Liz’s marketing background works well in the research field to ensuring insights are tailored and optimised for our clients.
Founding Partner - Head of Insights
Graeme has over 30 years of experience investigating the behaviours, motivations and opinions of Australians.
Having worked in agency, broadcaster and client businesses, he has a great understanding of the needs of all stakeholders and how to build research solutions that create great results.
Together the founders have over 45 years of research, media and marketing experience and have a well rounded view of the marketing industry having worked for big agencies and media publishers once themselves. They are also supported by an enthusiastic and highly experienced team and carefully chosen suppliers & associates.
Manager - Insights & Data
Insights & Analytics Director
Chief Executive Officer
The media landscape has been a changing feast over the last millenium (and longer), with the morphing of technology with content providers into the new BIG media powerhouses across the globe. Recode.net have created chart detailing the relationship between the...
Iiex (insight innovation exchange - http://insightinnovation.org/) was designed to highlight new thinking & ideas in the insights world. Running conferences around the globe, it is a great place to catch up with both the latest thinking and the latest technology being...
Hoop recently completed a study on Food and the changing eating and cooking habits of Australians. Completed for the Nine Entertainment Group and media agency Carat, the study comprised connecting to Australians both online and in their own homes. Whilst family dinner...