A new study on the finance consumer
Interesting times ahead for the banking sector. Hoop Group's recent study for ThinkTV highlights the fresh era of competition on the horizon, the heightened interest in the category and the challenges these institutions face to engage and influence consumers at scale....
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Behavioural Economics Handbook 2018
Just released is the new, The Behavioural Economics Guide 2018. Edited by Alain Samson, this is the fifth guide produced, and is a great resource for people who are interested in behavioural economics, whether they are a novice starting out in the discipline, or an...
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Who owns what in Big Media?
The media landscape has been a changing feast over the last millenium (and longer), with the morphing of technology with content providers into the new BIG media powerhouses across the globe. Recode.net have created chart detailing the relationship between the...
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IIeXBehavior 2017 Conference
Iiex (insight innovation exchange - http://insightinnovation.org/) was designed to highlight new thinking & ideas in the insights world. Running conferences around the globe, it is a great place to catch up with both the latest thinking and the latest technology being...
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Food Trends in Australia
Hoop recently completed a study on Food and the changing eating and cooking habits of Australians. Completed for the Nine Entertainment Group and media agency Carat, the study comprised connecting to Australians both online and in their own homes. Whilst family dinner...
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Technology Driving Change
At Hoop a huge focus is keeping abreast of change in humans, more often than not, it’s often technology evolution is at the heart of the matter. The link below is from the Forbes Technology Council, they discuss their top tech game changing trends, those that have the...
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