humans in a data driven world

Customer & Audience Research Agency

Behaviours | Connections | Influences | Effectiveness | Innovation | Change | Story Telling

We help brands and organisations understand their audiences and customers so they can tailor or market their offering more effectively.

We seek to bring the human story to life in full colour, to make insights engaging and actionable, and to promote strong customer centric brands.

Data Lives In Black & White.
Humans Live In Colour.

Telling The Human Story.

Hoop Group Client Fairfax Media

Hoop Group Client Instagram

Channel9 Honey Client

Alt text Here

Hoop Group client Qantas

Hoope Group client Xero

We use human insight to help our clients; define opportunities, test ideas, create strategies, develop theories, refine products, identify markets, segment audiences, test creative, craft connections, engage communities and measure effectiveness.


We look through a multi disciplinary lens to provide insight into how best to connect and influence customers.

Our Clients