by hoopgroupadmin | Aug 5, 2019 | Case Studies, New Research
Interesting times ahead for the banking sector. Hoop Group’s recent study for ThinkTV highlights the fresh era of competition on the horizon, the heightened interest in the category and the challenges these institutions face to engage and influence consumers at...
by Graeme Uhd | Jul 13, 2017 | Case Studies, News
Hoop recently completed a study on Food and the changing eating and cooking habits of Australians. Completed for the Nine Entertainment Group and media agency Carat, the study comprised connecting to Australians both online and in their own homes. Whilst family dinner...
by Graeme Uhd | Dec 26, 2016 | Case Studies, News
At Hoop a huge focus is keeping abreast of change in humans, more often than not, it’s often technology evolution is at the heart of the matter. The link below is from the Forbes Technology Council, they discuss their top tech game changing trends, those that have the...