Behavioural Economics Handbook 2018

Behavioural Economics Handbook 2018

Just released is the new, The Behavioural Economics Guide 2018. Edited by Alain Samson, this is the fifth guide produced, and is a great resource for people who are interested in behavioural economics, whether they are a novice starting out in the discipline, or an...
Who owns what in Big Media?

Who owns what in Big Media?

The media landscape has been a changing feast over the last millenium (and longer), with the morphing of technology with content providers into the new BIG media powerhouses across the globe. Recode.net have created chart detailing the relationship between the...
IIeXBehavior 2017 Conference

IIeXBehavior 2017 Conference

Iiex (insight innovation exchange – http://insightinnovation.org/) was designed to highlight new thinking & ideas in the insights world. Running conferences around the globe, it is a great place to catch up with both the latest thinking and the latest...
Food Trends in Australia

Food Trends in Australia

Hoop recently completed a study on Food and the changing eating and cooking habits of Australians. Completed for the Nine Entertainment Group and media agency Carat, the study comprised connecting to Australians both online and in their own homes. Whilst family dinner...
Technology Driving Change

Technology Driving Change

At Hoop a huge focus is keeping abreast of change in humans, more often than not, it’s often technology evolution is at the heart of the matter. The link below is from the Forbes Technology Council, they discuss their top tech game changing trends, those that have the...